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Nothing cosmetic about this award from L’Oréal Paris

Niagara resident Pam Farrell is the region's first-ever 'Woman of Worth,' an initiative by the makeup company that honours 'strong, diverse, and passionate women leaders'

By Thorold Today Staff, Feb 25, 2022

Pam Farrell, the founder of the GROW Community Food Literacy Centre, has been named a 2022 "Woman of Worth" by L’Oréal Paris.

Farrell is the first Niagara resident to be recognized by the philanthropic initiative, which highlights ten "strong, diverse, and passionate women leaders who work tirelessly to implement change and bring hope to Canadians."

L’Oréal Paris will donate $10,000 to Farrell's charity, GROW, which combats food insecurity, promotes healthier lifestyles, and supports more than 2,400 people in the Elgin neighbourhood of Niagara Falls.

The full press release is below:

NEWS RELEASE GROW COMMUNITY FOOD LITERACY CENTRE ********************************************************* Niagara resident, Pam Farrell, has been named as one of ten remarkable honorees of the L’Oréal Paris 2022 Woman of Worth program. Year after year, this philanthropic initiative honours an extraordinary group of strong, diverse, and passionate women leaders who work tirelessly to implement change and bring hope to Canadians. As an honoree, Pam will receive $10,000 from L’Oréal Paris for GROW Community Food Literacy Centre ( GROW is a charity located in Niagara Falls; Pam founded GROW, serves as the volunteer executive director, and is supported by a dedicated team of 25 volunteers. The funding will support food security programs and initiatives at GROW.

Pam Farrell’s calling to positively impact others through food literacy has grown from a seed of inspiration into a community crusade. Since emigrating from Switzerland in 2001, she has utilized her unique skill set as a farmer, researcher, teacher, and community advocate to improve access to healthy, fresh, and affordable food in Niagara. It was through her doctoral studies in food literacy in 2019 that she became aware of an urgent need for a food program to serve the most disadvantaged area in the Niagara Region. Taking rapid action and evolving into a leading voice within this cause during the pandemic, Pam founded GROW Community Food Literacy Centre (GROW), the first of its kind in Canada. As volunteer executive director, Pam has created a strategically located physical space that responds to food insecurity in an innovative way. Beyond this much-needed community hub, she is also fostering numerous programs and collaborations that are creating sustainable positive change and allowing low-income residents of all ages and cultural backgrounds to enjoy a healthier, more just, future with food. More for more information and to watch a short video about GROW go to


Since opening its doors in the summer of 2020, GROW Community Food Literacy Centre has sought to combat food insecurity, promote a healthier lifestyle, and foster sustainability to support the health of the more than 2,400 low- or no-income community members in the Elgin neighbourhood of Niagara Falls. A weekly subsidized / low-cost market, frequented by hundreds, aims to reduce barriers to healthy and culturally acceptable food in a stigma-free environment. To address food literacy, which encompasses the knowledge, skills, and environments to prepare and enjoy healthy foods, the organization also runs a community kitchen and offers a variety of cooking and food skills programs.


The Woman of Worth program online voting for their national honoree runs from February 22 to March 6th. Vote for Pam, our first Niagara honoree, to support GROW’s mission with another $10,000.



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